User Experience, commonly known as UX, is the meaningful interaction users have with your business: a website, a mobile application, or even the services you provide. This can be quite complex as each space has its own logic, but the premise is simple: focus on the user, regardless of the medium.
“The goal of a good UX is to help users do what they want to do when they interact with your business.”
To analyze UX, it’s not only about considering the information provided or how it is communicated but, more importantly, understanding how the experience makes users feel: are they confused? Do they feel rushed? Are we providing warmth in our service? If we keep these questions in mind, the UX we generate will be geared towards pleasing people. And if they feel good, it’s obviously more likely that they will increase their interaction with your business. Let’s explore the steps to achieve this goal.
1st Step: Take Action
Put yourself in the shoes of a potential user. What actions are they looking to perform on your website or app? Some answers may include searching for information, watching videos, commenting, rating, searching for products, making a purchase, etc. Document all these actions and organize them into a user flow (using post-it notes can be a useful resource). Keep in mind that each action should not take more than 5 steps to complete.
2nd Step: Infuse Emotions
Once we have the user flow, we need to assign one or more colors to each user step to identify the desired emotion at each stage. You may want the user to experience curiosity, happiness, satisfaction, support, etc. Through resources such as content types, colors, shapes, sounds, and others, we can evoke the emotions we are aiming for. However, it’s crucial to have these emotions well-defined from the start.
3rd Step: Wireframing
Now we can start wireframing each element, knowing what we aim to achieve. Before using computer tools, it’s often better to use a whiteboard or a notebook. It’s essential to conceptually reflect everything you thought about in the first and second steps of the analysis. Focus on defining the main characteristics that will help achieve the objective, rather than the aesthetic aspect of the elements.
4th Step: Test Everything
After the work is done, how do we know if we achieved a good UX? The answer is through various tests and necessary modifications. If you have a budget for research studies with your target audience, you can gather feedback before implementing the planned changes. There are also more affordable consultations that use Google tools for A/B Testing, where two UX options are tested to see which yields better results.
Choose a digital transformation that will make a difference! You can get in touch with us, and we’ll advise you on the UX of your business.