Nowadays, we all use phones with processing power that was unimaginable ten years ago. This facilitates the possibility of having highly useful applications that solve our everyday problems. Given this reality, our creativity pushes us to ask: Why not have an app that makes this task easier for me as well?
So, by understanding a specific situation we want to address, we can conceive a mobile app as a solution. However, it’s important to consider certain criteria and essential points from the outset to achieve the goal: simplifying a process.
Is my idea genuinely useful?
At first glance, the answer will be “yes” because there’s a reason we started thinking about it. But before moving forward, we need to take the time to gain objectivity. For example, if we imagine an app that can save time opening house doors, we must consider the process involved (taking the phone out of the pocket, unlocking it, accessing the app, opening the house door) compared to the traditional method of using the doorknob.
How does my app differ from other existing apps?
Once we’ve determined that it’s a useful idea, the next step is to understand how we will differentiate ourselves. To achieve this, our app must provide added value that is meaningful to the user. In other words, it must genuinely address the user’s needs and be considered the best-known way to accomplish the desired task.
The Three Pillars: Objective, User, Context
There are three fundamental pillars when shaping your idea: Objective, User, and Context. The first of these pillars, the objective, is how we address the user’s needs. Everything we think about should be in the service of this process and its simplification. The more the application effectively meets the user’s needs and simplifies the process, the greater their satisfaction.
Next, we consider the User, which means designing with the user in mind. We strive to capture and retain their attention to solve their problems, taking into account their emotions and motivations. To achieve this, it is essential to know the user well. Therefore, we can apply Artificial Intelligence techniques to gather valuable information that can then be used to continually improve the app’s design. This way, we will create a more intuitive product and enhance the User Experience (UX).
Another advantage of collecting and analyzing information about app usage is the ability to determine the context of use. This allows us to position the user in a physical space to understand what influences and conditions how the application is used. In this way, we can add value to future updates. In conclusion, conceiving a Mobile App requires considering these and other points, but we can summarize them in one important concept: it must genuinely simplify a process. Thus, we will develop a solution that streamlines our tasks. We invite you to read our post on the design and development process of a Mobile Appto delve deeper into the topic.